How to Start a Wholesale Business

02 Jul.,2024

 

How to Start a Wholesale Business

If you're an entrepreneur who wants to start a business and make a profit, getting into wholesale distributorship can be a great choice As a wholesaler, you'll provide products to other companies for a profit. It can seem overwhelming, though, to think of everything that goes into how to start a wholesale business: financial planning, a clear business plan, sourcing items and finding space are just the beginning steps you'll need to figure out.

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here's a lot of planning involved to start a wholesale business, but this guide can help you get organized.

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6 steps to starting a wholesale business

1. Decide what you want to sell

There are many directions you can take your business in when you're researching how to start a wholesale business. You'll probably want to be a wholesaler that focuses on one group of products or another, instead of trying to manage wholesaling different types of goods. There are plenty of options out there and you might already have an idea of what you want to sell.

Some options include being a wholesaler of building materials, deciding to sell home goods and food items or maybe you're interested in wholesaling electronics like televisions. Whatever it is you want to sell, you should do some research to nail your product offerings down before moving on to the other steps.

2. Choose a business name and entity

The second step on our how to start a wholesale business list is to come up with a business name and to choose a business entity. You want to make sure that your business will have a unique name that isn't already taken by another business out there. To do this, you can usually check with your state's Secretary of State business search page. Many allow you to search business names online to see whether the name you want is available.

You should also choose a business entity. Different entities or business structures have different benefits they offer. Some wholesalers operate as an LLC, which shields them from personal liability while providing the option to be taxed either as a sole proprietor or corporation. Some might find it beneficial to register as an S-corp for tax purposes. Whatever you choose, first consider whether you want your personal assets protected from any legal action the business might face. You may want to consult a business attorney or an accountant to help you figure out which entity will be most beneficial come tax season.

3. Write a business plan

This step includes much of the heavy lifting of how to start a wholesale business, but if you completed Step 1 and Step 2, you're probably pretty prepared for this.

When you're writing a business plan for your new wholesale business, there are some things you should be sure to include. Your business plan can be written from scratch, using a business plan software program or come from a business plan template.

Whatever you choose, be sure that your plan includes a summary, an overview of the company and structure and an in-depth market analysis. The market analysis is key because it shows whether or not you've done research to figure out if there is enough of a demand to keep your business running. A lack of market demand is one of the biggest reasons small businesses fail.

Also, list some manufacturers you might be working with and their prices. This is important for you creating a cost analysis and estimating when you might turn a profit to start making money.

4. Get a wholesale license and other permits

When it comes to how to start a wholesale business, licensing and permits will be an important part of your research process. Laws about this vary by state. A wholesale license can have different names in different states; some call it a "resale license" instead because it allows you to resell goods.

Check with your state's tax office, which you can find here, about how to obtain a wholesale license. You can also check with your Secretary of State's office for any other types of business licenses or permits you may need.

5. Apply for an employer identification number

You'll also want to apply for an employer identification number. If you're starting a wholesale business, you'll need it to file taxes among other things.

You can apply online directly on the IRS website, or you can apply by fax or mail. Applying online is quick and you can get your EIN in a matter of minutes. Not all entity types are required to have an EIN (sole proprietorships that don't have employees file taxes using their social security number) but it makes running your business easier and will be necessary to do things like open a business credit card.

6. Figure out logistics

While the steps above are helpful, they're just a start and there's plenty more you'll have to do when you're learning how to start a wholesale business. This is where planning will get specific, since the logistics you'll have to figure out before starting your wholesale business will vary depending on the specifics of your business plan, location, budget, who you're doing business with and what you intend to provide. These include, but are not limited to:

  • Choosing manufacturers to work with: Aside from large-scale manufacturers, you can also source products from independent artisans or import products from overseas. Along with price, you'll need to factor in speed, quality and location to select your suppliers.

  • Getting warehouse space: When you're just starting out, working out of your garage might be okay. But as you grow, make note of how much space you need, and start looking for a location large enough to accommodate your operations. This will probably include inventory, machinery and employee necessities, like a break room and bathrooms. Eventually, as we'll discuss below, you may want to expand to another space.

  • Choose a shipper if you'll be shipping goods: Cost, speed and reliability are all factors, but there may be other considerations, like a company's history with customs, if you're shipping internationally or are shipping unusual items.

  • Consider getting a lawyer to review your registrations and paperwork: Registration and business insurance requirements will vary by state and can be complex to figure out when starting a wholesale business, so this may be a useful step for you. A business attorney may also be able to advise you on your insurance needs.

  • Hiring employees: When you're hiring employees for your wholesale business, you'll need staff to cover purchases, sales, finances and day-to-day warehouse operations. Consider recruiting employees from trade shows or professional organizations, like The National Association of Wholesaler-Distributors. We'll go into the different roles you can hire for below.

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Tips for running a wholesale business

After you're done looking into how to start a wholesale business, you should still try to think of more lucrative ways that you can continually grow your operations. If you're complacent with your business goals, it'll be easier for a competitor to swoop in and overtake you.

Here are five ways to ensure you can flourish after starting a wholesale business:

Expand your product lines and service

If you want to increase sales and grow your overall business when starting a wholesale business, you can think about expanding your product lines or who you serve.

For example, if you&#;re a specialty wholesaler that specializes in providing retail products, you could start offering items to different types of merchants. Or, if you&#;re a general merchandise wholesaler that primarily offers electrical supplies, you could start selling other resources, like plumbing materials.

These are just a few examples of how you can increase your wholesale business&#;s product lines to include new options. Ultimately, you'll need to listen to your customer base and see where you could better meet their needs. By doing this, you can develop your company and ensure that you&#;re taking into consideration what your existing customers care about.

Increase your marketing efforts

Another way to grow your wholesale business is to invest in new small business marketing efforts. If you don&#;t promote your business&#;s services, you can&#;t expect your customer base to grow. Similarly, you also aren't going to benefit if you keep trying the same types of marketing, only to end up with no results. Instead, conduct deep research about your ideal customer demographics and determine the types of marketing efforts that will attract them.

Think about these kinds of tactics when you're starting a wholesale business:

  • Send direct mail. Running direct mail campaigns is an affordable, yet effective way to market your business. You can send mail to prospective clients with information about your latest promotions. Make sure that your mailed campaigns are attention-grabbing and that they boast incentives that patrons will want to take advantage of.

  • Advertise in relevant publications. Many business owners forget about the benefits that print marketing can bring. With an increased attention put on digital marketing these days, you might not have tried purchasing ad space in local or industry-related publications, like wholesale trade magazines. These types of advertising opportunities can be a great way to reach your desired customers.

  • Optimize your website. Having a website for your wholesale business might seem fairly obvious, but your site could be missing out on important components. You should make sure that your business&#;s website is user-friendly and well-branded, so that current and potential customers can use it as a resource. You should also have your business&#;s contact information clearly listed and provide information about your products and their typical delivery schedules, so that customers can be informed of what to expect prior to placing an order.

  • Post sponsored media content. On social media platforms like Facebook or Twitter, you can publish sponsored social media posts. These posts can be targeted to your ideal customer's demographics, which is what makes social posts an asset to your marketing strategy. For instance, you could target a post toward individuals of a certain age and with a specific job title in your business&#;s area, to ensure that the people seeing your post are more likely to become potential customers.

Open a new location for your business

If your wholesale business location is small, with limited room for necessary equipment or technology, or is an inconvenient area, it might be time to move to a better location. In addition, you could even open an additional location. By having a new operating location for your wholesale business, you&#;ll likely be able to produce more wholesale goods, which can, in turn, lead to more sales.

Hire new employees

To expand your wholesale business, you should consider hiring additional employees. This could be done by hiring more individuals for an existing team or creating a new position that will likely lead to improved productivity and increased sales. Below, we&#;ll list a few different types of wholesale positions that you could consider hiring:

  • Sales managers.

  • Technology specialists.

  • Production leads or assemblers.

  • Truck drivers/movers.

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  • Stock clerks.

  • Administrative assistants.

  • Bookkeepers.

  • Wholesale buyers.

When you're hiring your first employees, you should ensure that the roles you&#;re looking to fill are necessary and will help your business grow. For example, if you&#;re hoping to attract more customers, expanding your sales team makes the most sense; but if you need to generate more orders faster, you might need to recruit additional truck drivers instead.

Invest in technology

Having state-of-the-art technology to help improve business processes is imperative. Your business will benefit a ton from having up-to-date tech that can help you grow:

  • Inventory management. This is one of the most crucial items on the how to start a wholesale business checklist. You should always be aware of upcoming orders, available inventory and incoming supplies. To remain organized, we suggest implementing wholesale inventory management technology, which will help you track inventory in real time.

  • Cloud technology. It&#;s important to be able to access data remotely, especially if you have multiple operating locations or are working from home. Due to this, your business could benefit from using cloud technology services.

  • Customer management software. With a reliable customer management software, you can track interactions, store client data, view lead process and set up automations, in addition to other applications. Having a customer management software program will enable you to refine your sales process and guarantee that important tasks aren&#;t forgotten about.

The bottom line

Whether you're just learning how to start a wholesale business, or you're looking to expand your existing operation, these tips should help you establish a solid base for your company and give you ideas about what you can invest in to increase profits. Although it can be daunting to take these steps, you&#;ll be thankful you did once your wholesale business is thriving.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

20 Trending Wholesale Business Ideas for

There are many advantages of getting into the distribution business and selling wholesale. But before you jump into it, a little bit of research into popular wholesale business ideas could go a long way.

Knowing which categories or niches are trending helps to lay the groundwork for a successful entrepreneurial venture in distribution.

In this post, you&#;ll find a list of the 20 best wholesale business ideas in . These ideas are supported by hard facts and figures to help guide your decision.

Wholesale business ideas in fashion

Fashion is one of the most popular industries many aspiring entrepreneurs consider when looking at profitable wholesale business ideas.

This is no surprise, considering the US fashion market is forecasted to reach $148.7 billion by . It actually accounts for 16.3% of the total ecommerce market in the US.

Let&#;s have a look at the different niches this giant umbrella category covers.

1. Jewelry

In , retail sales of jewelry in the US totaled a whopping $91.5 billion. It saw significant growth in compared to , and it continues to trend upward. It&#;s clear the jewelry industry is a solid investment for any aspiring entrepreneur.

Jewelry is an excellent wholesale business idea, as it&#;s cheap to produce and ship.

One of the biggest advantages of becoming a wholesale jewelry business is that both the raw materials and the finished products don&#;t take up much space. This reduces the need for warehouses for inventory management.

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2. Footwear

Come rain or shine, summer or winter, footwear is one thing people don&#;t leave the house without, and that&#;s why it ranks among the top wholesale ideas.

If consumers living in sunny states like Texas, Arizona, or Florida are among your target markets, summer footwear such as sandals and sneakers are fantastic wholesale ideas. Up north, boots would probably be a safer bet.

Shoes aside, there are also other footwear-related products to sell wholesale. For instance, you can also get into shoe care and sell polish, brushes, and wax.

3. Accessories

The global fashion accessories market is forecast to grow at a CAGR (compound annual growth rate) of 12.3% from to , which presents lots of growth opportunities.

Bags and hats, eyewear and beachwear accessories, and even keychains&#;there are plenty of wholesale business opportunities in the accessories niche.

That said, there are things to consider before starting a business in the wholesale accessories market. Because of the sector&#;s highly competitive nature, constant innovation and development are necessary to stand out from the competition.

4. Lingerie

Valued at $12.7 billion, the lingerie market in the US sees an average growth rate of about 3% each year. This spells big potential and is certainly a niche to consider when thinking about wholesale business opportunities.

Lingerie can be a competitive but lucrative industry.

Selling lingerie wholesale can get competitive, which means knowing exactly what types of products are trending (and what to sell) is key to ensuring your business takes off.

5. Loungewear

In , revenues from loungewear and leggings skyrocketed 1,300% and even prompted some brands to refocus their sales strategies.

Though we&#;re no longer living in the height of the COVID-19 pandemic, loungewear staked its claim in the market and is here to stay in a post-pandemic world. The lockdowns helped consumers rediscover the pleasures of staying indoors. With that, the loungewear trend has stuck around, which makes it a great wholesale business idea.

6. Activewear

The global activewear market is valued at $303.44 billion as of , with a CAGR of 5.8%. And more people are working out than ever before.

Reports show that about a third of people work out in a gym or group class studio, and another third work out in a community space.

One great way to tap on this trend is by selling activewear wholesale. And since many people will be looking to work out in public, products that are as attractive as they're comfortable will sell best.

Wholesale business ideas in wellness

Long gone are the days when &#;wellness&#; was thought of only in terms of what we eat and how much we exercise.

These days, it&#;s a concept that encompasses physical beauty, mindfulness, and mental health.

That&#;s not all. According to recent research, the global wellness market is currently worth $1.5 trillion, with increasing interest by consumers, especially in the past two to three years.

Here&#;s a look at some wholesale ideas in the wellness sector.

7. Skin care

Skin care products have always been a big hit among consumers, and this is expected to continue in the foreseeable years ahead.

What&#;s been driving the skin care industry in recent years is the pivot toward &#;clean&#; beauty products. More and more consumers are starting to purchase products that are free of chemicals and toxins like paraben, phthalates, and sulfates, and made only with organic and natural ingredients.

Pay attention to consumer trends in skin care.

The good news is, where there&#;s demand, there&#;s supply. So if skin care is an appealing niche for you, you&#;re in luck. There are plenty of skin care suppliers at your disposal that you can start talking to about your wholesale business options.

8. CBD

Up until the Farm Bill was passed, CBD products were considered illegal in the US. Despite it being a fairly new market, CBD products have skyrocketed in popularity. Sales of CBD products in the US came in at $5.3 billion in , with more than 40% happening online. Sales are expected to more than triple by , to hit $16 billion.

If you&#;re looking to start selling CBD products wholesale, there are legal requirements to abide by. You may also need to acquire a special license to sell. These barriers may appear to be a hindrance for new wholesalers, but as long as you do your due diligence and keep up to date with federal and state laws, you&#;ll be good to go.

If you&#;re a producer, make sure you&#;re up to date with federal and state laws. If you&#;re operating as an intermediary, source your products only from trusted wholesale suppliers.

9. Spa and spiritual

Spa and spiritual products also rank among the top wholesale businesses in . The global spa market is worth an estimated $47.5 billion with forecasts to grow 12.1% annually.

Whether it&#;s bath salts, incense, or crystals, these wellness products have triumphed recently as consumers take to alternative healing. All this potential translates into great distribution business opportunities for anyone looking for wholesale ideas.

10. Cosmetics

Cosmetics are a viable wholesale distribution business idea because it&#;s a thriving and huge market worth nearly $300 billion in . The products tend to be small and lightweight, making it easy to store and ship them.

Plus, cosmetics trends change so quickly there&#;s likely to always be something new to develop or sell. This also feeds continuous demand as consumers look to replace outdated cosmetics products with new trendy ones.

Wholesale business ideas in home and living

Valued at $181.5 billion in , the home décor market in the US is set to exceed $200 billion by .

Like fashion, home and living is a huge overarching category that envelopes many different niches, each unique in its own way.

Here&#;s a breakdown of the top wholesale business ideas in this space.

11. Interior design

Interior design, home goods, and small improvement projects are great product offerings as a wholesaler. The global home décor market, for example, was worth $803.25 billion in , with a CAGR of 6.6%.

Plus, the opportunities are endless. There are always new interior design trends, which means constant opportunity to develop new products and iterations of existing products. Selling wholesale home goods products like cushy throws, top-quality bed sheets, and sleep masks could be a profitable venture.

12. Kitchenware

The kitchenware segment is expected to reach $16.51 billion worldwide by the end of . Whether it&#;s décor or cookware, there are plenty of opportunities as a kitchen wholesale distributor. Trends also open the doors for matching wholesale items to sell.

The kitchen accessories possibilities are endless.

Below are some kitchen products to get your wholesaling business off the ground:

  • Appliances
  • Bowls and plates
  • Cabinets or shelving
  • Chairs
  • Glassware
  • Knives
  • Platters
  • Pots and pans
  • Storage and organization
  • Table linens
  • Tables
  • Utensils

13. Garden and plants

The lawn and garden market is worth about $129.3 billion in with an estimated CAGR of 2.64% through . The most sales happen in the US.

Products like planters, hangers, and even plant accessories are all great options for products in this category.

14. Kids&#; toys

From life&#;s greatest milestones like birthdays and graduations to special events like the holidays, there are plenty of occasions all year round for kids to receive toys. So from dolls and crayons to teethers for the smaller ones, there&#;s bound to be something for every single age group.

This spells great news for merchants as wholesale business opportunities in this sector abound. According to recent data, the global toys market is set to grow from $126 billion in to $230.74 billion in &#;a CAGR of 7.3%.

Although this may be a product category that&#;s traditionally sold in brick-and-mortar stores, thanks to the rise of ecommerce, the tide is definitely changing. Statistics show that revenue from online children&#;s toys sales in the US is set to grow 7.7% in and register an 8.1% average annual increase between and .

15. Groceries

If you&#;re looking for something a little more traditional, grocery stores are a great place to begin. For starters, the likelihood of getting return customers is high, as people will need to restock their pantries and fridges pretty often.

And even though most people do their grocery shopping in brick-and-mortar stores, more and more consumers are starting to purchase their groceries online. Plus, it&#;s easy to add items like grocery list notepads and grocery tote bags to your product portfolio.

16. cases

cases are a great wholesale product to sell for a number of reasons. To start, 97% of Americans own smartphones, and the trend is similar globally. And the case market alone is worth an estimated $13.33 billion.

cases are a versatile wholesale business idea.

Logistically speaking, cases are small, lightweight, and easy to ship. Plus, it&#;s easy to come out with new designs. And as new phones are released, you&#;ll also have a chance to develop new cases with existing designs. It&#;s a constant stream of demand!

17. Educational material

There&#;s a large annual market for education supplies. In the US alone, there were more than 55 million K&#;12 students enrolled and more than four million teachers employed in .

Below are some education products to consider wholesaling:

  • Arts and crafts supplies
  • Backpacks
  • Calculators
  • Computers
  • Educational software
  • Lunchboxes
  • Notebooks/folders/binders
  • Textbooks
  • Toys/games/puzzles
  • Writing utensils

18. Pet supplies

About two-thirds of American households have a pet. These homes spend an average of $1,480 on a dog and $902 on a cat annually. There&#;s no denying that getting into the pet supplies wholesale business can be profitable.

Here are some wholesale pet items to sell:

  • Beds and bedding
  • Bowls and other feeders
  • Cleaning supplies
  • Clothing and accessories
  • Crates, cages, and aquariums
  • Food
  • Grooming
  • Health care
  • Leashes, collars, and harnesses
  • Toys
  • Treats

19. Candles

One of the hottest wholesale ideas that has completely overtaken the home décor market in recent years is candles. And why shouldn&#;t they? Their benefits include helping to reduce stress, improve focus, and add a cozy touch to any room.

If you&#;re serious about starting a candle wholesale business, aside from doing adequate research into wholesale candle suppliers, you may want to pay special attention to the rise of sustainable candles. More consumers are starting to lean toward eco-friendly and non-toxic candles, which are typically plant-based and chemical-free.

20. Party accessories

The party planning market exceeded $4 billion in . Wholesaling party supplies not only gives you a variety of products to sell, it gives you volume as well. Plus, the market doesn&#;t seem to be going anywhere.

Here are some products to consider in this category:

  • Backdrops
  • Balloons
  • Banquet equipment
  • Centerpieces
  • Décor
  • Disposable tableware
  • Flowers
  • Lighting/candles
  • Linens
  • Party favors

Summary: Successful wholesale business ideas in

Getting into wholesale is a great way to start a business. It requires more products but fewer customers and fewer individual sales. One of these wholesale business ideas could be the idea that sparks your entrepreneurial spirit.

Once you&#;re ready to launch your wholesale business, get started with an ecommerce platform like Shopify. Shopify has all the tools you need to launch your online business today and grow it for years to come.

Wholesale business ideas FAQ

What kind of wholesale business is best?

The kind of wholesale business that&#;s best depends on your unique goals and background. The best wholesale business is one that has healthy profit margins, steady demand, strong customer retention, and a work-life balance for the team.

How profitable are wholesalers?

Wholesalers have varying profitability. Typically, they receive a smaller profit margin than DTC brands because they offer lower markup in exchange for bulk orders. DTC brands, on the other hand, usually sell individual units to consumers.

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How do you succeed in wholesale?

  • Develop and manufacture amazing products
  • Create great relationships with merchants
  • Smooth out logistics and operations
  • Market effectively
  • Price strategically